Week 7 Reading
As multiple guest speakers in our Writing for the Media Professional have said, print journalists are now having to supplement their traditional written stories with multimedia such as videos, slideshows and podcasts. The above article details how one particular journalist is doing this, and overall, it’s pretty similar to what I’ve heard in class.
You have to be a jack of all media, but come from a strong foundation of good writing and storytelling. Master the basics, but be adaptable to new technologies. Teach yourself on the job, then teach your colleagues. Etc., etc., etc.
It’s true that consumers of media are expecting/demanding multimedia content more and more, but if the examples I’ve seen are good indicators, print media isn’t keeping up as well as they may think.
Newspapers are good at in-depth stories, moment-capturing photos, and being, well, tangible. However newspaper reporters are not good at audio and video… yet.
Corvallis, Oregon paper, The Gazette-Times is integrating multimedia into their website. The latest video is a montage of poorly-shot clips about the Oregon Humane Society, simply titled “Dog Rescue“. The audio isn’t balanced, some of the video is shaky, and overall composition and picture quality are sub-par. Theresa Hogue’s latest podcasts feature better audio, but could use some editing.
The Oregonian is (expectedly) producing better multimedia content, such as the award-winning coverage of the Kim family tragedy. However, the continuity among topics is atrocious; there’s no consistent branding or format. Hopefully this will get straightened out as the website improves.
The New York Times has a great video selection, but almost appears to be tending toward either soft news or specialized features other than hard news reports. This is probably wise, considering the content is more easily re-purposed and evergreen. However it’s kind of missing the point of the immediacy of the Internet. Reporters could be streaming video from location, or at least decreasing their turnaround time on content to take advantage of the medium.
Newspapers think they need to provide multimedia content for their readers, but I believe the truth is that unless their content is top-notch and in line with their reputation and mission statement, they might as well stop trying. No medium has to be everything, and each should figure out what it can effectively provide instead of spreading too thin.